There is an excellent artcle in todays on the CBS Soap “Guidling Light” and their podcast that is avaiable on the web. Rob Decina who cast the Guiding Light and teaches a daytime acting class at TVI called me about this weeks ago, and it seems that the show is picking up new audiences as they use this new technology.
New ‘Guiding Light’ Podcasts
Aim for a Younger Audience
By VAUHINI VARA
THE WALL STREET JOURNAL ONLINE
October 18, 2005
As its audience shrinks, “Guiding Light” is making a sales pitch to a new generation of viewers: If you can’t spend an hour watching a soap opera every afternoon, how about listening to a shorter version on your iPod during the morning commute?
Audio versions of each episode can now be accessed for free from CBS’s Web site. Fans can listen to a show over the Internet, or download it to their PCs or a digital music player such as Apple Inc.’s iPod. A spokeswoman for the show said the podcast has been downloaded about 14,000 times a week since it launched in September. It also appears in podcast directories from Yahoo Inc. and Apple’s iTunes.
Take a look at the entire article in the Wall Street Journal.
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